With the website in its early stages of development, a HTML template was developed in order to facilitate disclaimers within the product 'blurb' copy. Its initial purpose was to advise a customer when something was temporarily out of stock.
With the approval of the eCommerce manager and marketing team, I developed the idea to link compatible accessories and 'partner' products in this space as a means of furthering organic customer engagement, generating revenue and increasing average order value.
It successfully bridged a gap in our system and became a significant tool for boosting sales of smaller accessories online.
