As a retailer of high-end luxury products, an accurate and appropriate representation of our suppliers was an important aspect of my copywriting duties and needed to be done with poise and finesse. Not only was I responsible for liaising with these businesses to research and understand how they wanted to be represented, I also needed to adapt this information to the Winning Appliances tone of voice so it was consistent with our brand image and digestible for our customers.
Moreover, with an extensive catalogue that encompassed the entire home from kitchen to laundry, understanding the specific ins and outs of each product category was of the utmost importance. This responsibility also fell to me, with each category description functioning as a 'meta data' placeholder for SEO, this was another important aspect of my copywriting duties.
